Pig Pen Leads: What you need to know
Posted on: 11/07/2017
Pig Pen Leads: What you need to know
Real Estate Text/SMS Message Sign Rider Marketing
As a real estate agent, you know generating leads is essential. I mean, if there were no leads, there would be no clients to work with and no money coming in. Although leads are critical for your real estate business, there’s an overwhelming number of ways to go about getting them. You can knock doors, try social media, create a website, and even send out flyers. But the most popular, by far, is still paying large realtor companies for lists of potential clients’ information, or using “pig pen leads.” These lists are often overused and even frustrating to work with since most of the potential clients have been badgered by tons of other real estate agents. A great alternative to these overused lists is real estate text, or what is more commonly referred to as SMS message sign rider marketing.
However, let’s start where you and most realtors are right now; using “pig pen leads.” Even though using “pig pen leads” is the most costly method a realtor can use, real estate professionals cling to it because they believe it will save them time and effort. I mean, can you imagine trying to go door to door looking for leads? Of course you can’t! You’d never get enough to keep your real estate business alive. You’d be knocking doors all day and not be able to get anything else that you need to do as a successful real estate agent done.
Purchasing “pig pen” leads, or leads generated by large realty companies such as Zillow, Trulia, Realtor.com and Homes.com and others, is just the same. The leads are extremely expensive and not very effective. In fact, Zillow, one of the largest real estate companies, costs an average of $3,600 a year and gives you only 120 leads to work with. How is that fair? That amount of money is astronomical.
Although you may may make commission on one sale that totals this amount, it isn’t worth it. And certainly realtors that are just starting out don’t have that kind of money sitting around. I mean, to justify paying that sum of money each year, you’d better have at least 50 good leads in the lead list they give you, but they don’t. Most of the potential clients are so picked over that they won’t even respond to your inquires and even if they do, they are annoyed the whole time. This is the last thing you want. You don’t want your potential client to be upset with you before they even start to really work with you.
I mean, think about it, wouldn’t you be angry if your personal information was thrown into a “pig pen”? And given to any number of realtors, as long as they had the money to buy your information? Of course not! Nobody would. Personal information is just that, personal. It just isn’t right. You don’t want a potential client to realize you found their information by purchasing bulk leads from a big box realty company, do you? That would be detrimental to the trust that is essential to any real estate relationship.
We get it though. You need leads and “pig pen” leads are easy to come by. All you do is pay the specified price and a list magically appears on your computer. However, a better solution exists. Realtors can now use real estate text through personal lead generating products (PLGP). These products automatically engage with clients through web, social media, text, or even mailer marketing. They collect potential homebuyer and home seller information in a non-invasive way that they agree to. The information is immediately collected and given to one, specific realtor. That realtor can then begin the process of working with them as a client.
SMS message sign rider marketing is the perfect solution. No more “pig penned clients.” You simply use real estate text and other modern marketing tools you are already using to build a base of potential clients to work with. Start off simple by adding a number to text a code to on your marketing materials and voila, insta-potential clients. Then, you do what you do best. Sell your personal real estate brand to the potential client. Tell them how you are going to help them sell or purchase a home in a unique, one-of-a-kind way.
One concern that realtors commonly site when starting to use PLGP’s is having to compile their own lists of potential clients. It is a valid concern since it takes time (which means money) to manually input potential clients information that you collect. However, if this is one of your concerns about using SMS message sign rider marketing, let me put your mind to rest. There are tons of companies that will compile lists of potential clients from your SMS message sign rider marketing for you! You don’t even need to worry about it.
The most prominent company that will handle the compiling for you is RealtyFlux. RealtyFlux auto-engages potential clients through real estate text messaging. It also gives realtors a lead-generating web form that can be posted to social media sites. In other words, it helps you generate leads with all of the tried and true methods of real estate marketing along with new methods that draw clients in such as SMS message sign rider marketing. And keeps a database of all potential clients information available for you, and only you. You, or your real estate team, are the only people that have access to the information that your real estate text marketing brings in. No more fighting with other realtors over lists of potential clients.
In the end, personal lead generating products are known to work well and are very inexpensive. Instead of spending $3,000 a year, you can spend 10 times less for the same amount of lead generation. In addition, you can add SMS message sign rider marketing to your existing marketing without much time or trouble. And with the amount of time and money saved by not using a big box realty companies lead lists, shouldn’t all realtors be using real estate text marketing? It just makes sense.