How video is vital for your real estate business.
Posted on: 11/08/2017
How video is vital for your real estate business.
Real Estate Mobile Marketing
If you’re a real estate agent, but not using video to showcase yourself, your business and your listings, then you are missing out on a great real estate marketing tool that can add value to your real estate business. Although video may be the new kid on the block when it comes to communicating, it’s one of the most effective you can use. For example, simply adding a video to your website can increase the chance of a front page Google result by 53 times. And video can contribute greatly to your existing marketing plan. Videos can not only increase your SEO (search engine optimization), but get more engagement which drives conversion rates and ultimately revenue. In addition, you can use video in your real estate mobile marketing as now more than half of all videos viewed are viewed on a mobile device.
Your ultimate goal as a real estate agent is to help clients buy or sell homes while selling yourself (really, your real estate business) at the same time. Video content can help to accomplish this goal. According to Easy Agent Pro, real estate listings with a video receive 403 percent more inquiries than those without, plus 85 percent of buyers and sellers want to work with an agent who uses video. Therefore, it’s in your best interest to start using video in your real estate mobile marketing as well as posting videos to your website, listings, and social media pages.
But before you get too video-happy, you need to consider the best video-content best practices and how to implement them.
First, short videos, less than 60 seconds are preferred. This is especially essential with real estate mobile marketing, where your video will be viewed via text message. Additionally, the Digital Marketing Institute, reminds videographers that a fifth of your audience will click away after the first 10 seconds. So you need to make sure that it is the most memorable 10 seconds it can be. Get to the point of the video quickly. Don’t have an elaborate build-up. For real estate agents, this means putting the best selling-point or points of the home first. You can hash out the finer details once the client is hooked.
Second, videos need to be share-worthy and entertaining. This one may come as no big surprise, but since you’ve only got about 10 seconds to make a memorable impression, it’s important to remember. Ensure that videos can easily be shared on the web, especially on social media. Videos optimized or posted to social media garner 100 percent more shares than posts with only text and photos. And don’t forget that you can add video to your real estate mobile marketing. It will keep potential clients eyes and ears on your and your real estate business for a few critical seconds longer. So, make sure that you get to the point quickly and in a way that will engage your audience.
Don’t know if a video will awe an audience? Try it out on your family and friends and even past clients. Ask for honest feedback. If it will impress them, it will most likely impress the potential clients you’re trying to reach. You can take your experiment one step further by trying it out on real potential clients via real estate mobile marketing. This is simple to do. When a potential client opts-in to your real estate marketing texts, text them back an acceptance along with a short video about you and your real estate business. Then, text them a survey. This way you can build feedback into your existing marketing tools.
Third, mix your video content up by shooting various types of videos. Think real estate videos all have to be about showing off a home that’s on the market? Think again! Different types of video can be the key to engaging with multiple audiences. And various types of video will work with various parts of your marketing strategy. For example, an introduction video about you and your real estate business is likely to do better on your website; whereas a video about a home you are helping to sell will do better on real estate mobile marketing. Think about the potential audience of each platform before you upload the video there.
A potential client may not be interested in purchasing a home, but be in the market for a real estate agent to list their home. In this case, you need a video showcasing you as a competent real estate agent. Try using a testimonial video based on past clients experiences with you or an agent profile video that showcases the work that you’ve done in the past. The list of videos you can do are endless!
So you may be thinking at this point, “Great, but how do I create a video?” Homespotter lists five easy steps to making your first video: 1) Set your goals, 2) Set your budget, 3) Gather your equipment, 4) Decide on 1-2 types of video types, and 5) Dive in!
Setting goals is the most important part of the video-making process. Your goals will make or break your success with video content. When you’re setting your goals, make sure to decide who you want to see the video and what action you want them to take after seeing it. For example, if you want potential clients to see the video, you should probably optimize it for social media where audiences are 10 times more likely to engage, embed, share and comment on video content. If you want past and current clients to view a video, post it to your website or send it to them directly via email.
All in all, video content can and should be an essential part of your real estate business, especially your real estate mobile marketing plan. Video can increase your ROI (return on investment) and keep clients coming back. Just make sure to keep in mind the few tips and tricks found in this article to make your videos a success.