How to make SEO work for your real estate business
Posted on: 12/06/2017
How to make SEO work for your real estate business
So, you’re a real estate agent. You are successful, driven, and hard-working. But how do you take your professional real estate career to the next level? The answer is simple. The best surefire way to take your career to the next level is by implementing SEO (search engine optimization) best practices into your real estate business. SEO is great to add to any type of online marketing you are implementing on social media or your real estate website. The returns you can get from using SEO best practices is comparable to the return you saw when you implemented text marketing services for realtors. Both have the capacity to change the way run your real estate business, in the best way possible.
Let’s start with the basics: what is SEO? And how does it work? SEO is simple. It’s compiling all of your online content, whether on your real estate social media pages or your real estate website, and presenting it in such a way that helps you rank higher in the search results of major search engines, like Google or Bing. For example, if you have high SEO and a potential client searched for real estate agents in such and such state, you would be the first real estate person to pop up. Pretty cool, right?
This kind of optimization, as it is called, can be used in all sorts of situations, not just the example above. Although, the example above does demonstrate some important capabilities that having a high SEO brings. Since you are now acquainted with what SEO is, let’s move on to how to make it work for you. There are a few things that you need to do in order to have high SEO or search engine rank.
First, you need to have a unique name. I don’t mean that you need to re-name yourself if you have a common name, but you do need to do some research about the popularity of realtor names in your local real estate market. The easiest and quickest way to do this is to type your name and real estate business into one of the large online search engines and see what comes up. Do you see your name listed on the first page of answers for realtors in your area? If so, great! You probably don’t need to read on.
If not, we’re going to have to do some work to make sure you do. You need to find a way to capitalize on your name. You want it to be the first thing that pops up when a potential client searches real estate in your area. Your name needs to be synonymous not only with your real estate business and brand, but with real estate in your area. An easy way to make this association online is to make sure that your business information is correct when it pops up on Google. You can edit this information as long as you are the owner of the business. Then, Google will automatically associate your name and your real estate business and brand. The same is true when you use text marketing services for realtors. If you are better known in the community, the better you will be able to market via text to potential clients.
Second, you should begin by looking at the various places, online, that you post content. This can be a blog on your website, the pages on your website, the posts you’ve made on social media, etc. Content is king. The more content you post, the higher you rank. In other words, the more you associate each of your online accounts with one another and your online content with itself through links, the better SEO you will have.
In addition, you should check to see if the content you are posting online is one, original, and two, consistent. If you only re-post others content then you will miss out on a great opportunity you have to build your real estate SEO. You need to post content that you come up with on your own. Another cause for large search engines to downgrade your rank is the consistency of your postings. If you are posting irregularly, it can hurt your search engine rank. You need both consistency and originality to win in the end with SEO.
Third, clean up your online self. I don’t mean don’t post inappropriate things online, which you shouldn’t, but I mean that you need to create a clear, uncluttered online version of yourself and your real estate business. Your online persona should reflect your in-person persona. And it should definitely be professional. Realtors are people too, yes, but you are constantly looking for potential clients, so you can’t afford to be unprofessional, whether online or in-person.
Start by scanning your online real estate life for anything that doesn’t fit. If you find something that doesn’t fit, delete it. You should also be careful to delete things that aren’t relevant to real estate on your real estate pages on social media, and if you have any on your website. In fact, getting rid of things that don’t line up with your personal real estate will actually increase your SEO. And that’s the main point here. You want to be able to, what is called, organically rank in Google.
Now that you are more familiar with SEO and have a few building blocks to get you started, go ahead and make it happen. Increasing your SEO will be the best thing that’s happened to you since you started using text marketing services for realtors. And we know that, that went super well. So there is no better time to start.
Don’t get discouraged if you don’t start seeing a difference right away in your SEO rank. It may take a while, up to six months, for you to start seeing noticeable changes. This is a long-term commitment. It’s going to take time and effort and a lot of working up the ladder, so to speak. But, you will find that having a great SEO will help you turn more potential clients into real ones, especially in our world where everyone does a quick Google search before they purchase or go with any particular service.